Category Archives: Ecommerce

Jobs Authorized His First Biography published in 2012

Simon & Schuster claimed on Sunday, Apple CEO Steve Jobs agree to release a Biography about his Personal experience.This book would be released on 2012.Since 2009, Lsaacson has created this Biography and interview Jobs,his families,Collegues and Competitors.

Book Name is iSteve:The Book of Jobs . The author is Walter Isaacson.Now that there are too many books talking about Steve Jobs personal experience.But this book is the first Authorized Book by Steve Jobs.Isaacson has writen biography for Benjamin Franklin and Albert Einstein which are all hot sale books.

eBay reveals its iPad 2 sales data

While the wait continues for the official number of iPad 2s sold by Apple since its launch earlier this month, eBay this morning is sharing a peek at two weeks of iPad 2 buying activity from its U.S. site.

Unsurprisingly the hard-to-get tablet has been moving briskly on the service, reaching just less than 12,000 sales in the two-week period between the U.S. launch and the iPad 2′s launch in 25 additional international countries.

What is surprising this time around is that eBay’s data shows a much higher percentage of iPads selling inside of the U.S. compared with the launch of the first-generation device. That number is 65 percent of sales remaining in the U.S., compared to just 35 percent in 2010.

Nonetheless, people are exporting to other countries, which eBay has been tracking and plots out in the infographic embedded below. The two biggest export locations are Canada and Russia, followed closely by Hong Kong, Japan, and the United Kingdom. Of special note is Russia, having been the receiver of 500 iPad 2s, compared with 215 of the original device during the same time in 2010. Last year’s eBay iPad numbers had also pegged Russia as the biggest importer of 16GB iPads, as well as having the highest average mark-up on the 32GB model at $306 over retail. By comparison, one of the big droppers was Australia, which went from 317 units in last year’s iPad to 110 with the new model.

Two weeks of iPad 2 sales on eBay, and where they went. (Click to enlarge)Two weeks of iPad 2 sales on eBay, and where they went. (Click to enlarge)

(Credit: eBay)

eBay averaged out the selling price of the various models (excluding color and type of 3G), which sit well above Apple’s own retail pricing. For instance, the 16GB Wi-Fi only iPad 2, which retails for $499 had an average selling price of $697, which is $198 higher. It goes up from there, hitting a $264 premium on the 64GB model, and a staggering $406 average premium on the top-of-the-line 64GB model with built-in 3G. One thing to keep in mind here is that part of that amount ends up going to eBay in the form of a listing fee, as well as any other fees associated with payment options or reserve fees. It’s also an average, meaning not everyone was selling it at the same price.

As far as the most popular models, eBay has the entry-level 16GB model topping the charts at 30 percent of sales, followed by the aforementioned 64GB 3G model at 23 percent. The 32GB Wi-Fi only model comes in third place at 17 percent. The two least-liked models from the looks of the data are the first two models with 3G, with the 16GB and the 32GB models 7 percent and 9 percent, respectively. However that could be due more to availability than user preference considering the popularity of the high-end model with 3G.

While eBay’s numbers represent just a piece of the estimated sales of the iPad 2 from Apple’s retail stores and other retailers, it provides a very interesting look at which models are the most popular and how much users are willing to pay on top of the price tag in order to get their hands on one. Besides auctions, eBay has also jumped into the trade-in space, offering an Instant Sale program that original iPad owners can use to hand-off the sale to eBay in exchange for money up front. In a release preceding the U.S. launch of the iPad 2, the company said that 38,000 Instant Sale offers had been made on original iPads as part of the program, with 22,000 of those being made in the week following the iPad 2′s announcement.

Embedded below is last year’s chart for comparison:

Read more: http://news.cnet.com/8301-13579_3-20049011-37.html#ixzz4ToRl2JS6

TOP 3 Points you have to pay attention when you register a domain

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让iphone4飞

不知道看这篇文章的人有多少玩微博,算6成吧,你们一定躲不掉刺眼的iphone和ipad转发抽奖吧,你们转发过多少次?抽到你过吗?今天我就想谈谈微博里的转发有奖活动⋯⋯

新浪内测时就有了帐号,记不清什么时候火成这样,从蔡文胜大师送站长ipad、世界杯送iphone开始,很多企业都学会了转发拿iphone,我就简单说说我的想法--

1- 蔡总在送ipad的时候,类似活动还基本没有,那时大家对ipad正是讨论很火的时候,而且有非常好的标准,不是全看运气,没拿到的人很服气,因此相当成功;

2-企业一想到微博营销就是要粉丝数量,官方认证然后就开始发iphone,转发还要@好友,然后紧跟上刷广告;

3-这些蜂拥而上的粉丝眼里盯的都是iphone,甚至有的都没来得及细看游戏规则,当一轮风波过后,突然发现好运气永远到不了自己头上;你的广告一天十遍又有什么用?把自己当脑白金玩?

4-首先假如该企业的用户群体老少通吃,也就是说关注企业的人都是你的目标群体,那大奖过后留下来的都是浮云,你可以一直把活动做下去,可不低于30%的用户会因爱生恨,最后恼羞成怒,取消关注,骂声大爷的,拉近黑名单;

5- 仔细去看微博人气排行榜,不管是名人还是草根,真正的英雄都不是拿iphone来钓鱼的;

6-微博现在很热闹,但是还没有到了真正高转化的时候,相对比那些成熟的渠道,先占住这块地方,别急着把广告飞出去;

7-那些团购0元拿ipad的,100%中奖的,我身边一个朋友邀请了80多个人注册,最后什么都没拿到,还被朋友取消;

8-天时 地利 人和。

旅行灵感(推荐方向的产品尝试)

进入旅游行业快一年了,借这篇文章记录下自己的理解和想法,可能我看到的只是很小的一角落,但是我相信随着舞台变大,灯光也会变得更亮。

一谈到旅行?你脑海里能想出哪几个网站?我说的是线上。携程,酷讯,去哪儿,elong……

我理解的旅行分为四个阶段

旅行梦想:有旅行的打算或者意愿,当然你喜欢还是不喜欢旅行不是最重要的,关键是你想旅行,你需要旅行;

旅行计划:当有了梦想后,就会需要制定简单或详细的旅行计划;

预订产品:预订机票,酒店,门票,线路,客栈等产品;

分享旅行:sns,论坛,博客等平台分享;

国内最扎堆的是预订,也就是旅游行业电子商务,当然去哪儿和到到网有机会再聊。而其它三个阶段在国内还没有特别有代表的,当然,其实一直都有平台再做,象游鱼网 ,搜比网,乐途都在做旅行计划,酷讯 携程都有分享的平台,但坦白说,应该还都没达到期望的状态。

这篇文章我主要想谈谈旅行梦想,我把它暂时称为旅行灵感----

每个人对旅行的定义都不一样,需求也很不一样,旅行灵感满足的是想旅行但是还没有明确目的地的用户需求,通过标签和一些可变度不大的选项来给用户推荐目的地。

网上有几个朋友都和我聊过,旅行不适合做推荐。

主要原因:

1。用户习惯不稳定,比如我这次去三亚(海边)度蜜月,下次可能去爬华山;

2。实施成本高,旅行不是简单的购买一件衣服,这个不细说有经历的朋友都明白,尤其我们最近做的免费门票活动给我感触很大;

3。标签颗粒度很难控制,标签不是简单的归类,不同于衬衫这种商品,衣领,尺寸,颜色都有一定的标准,用户的期望值也很稳定;旅行产品有很多感性元素,并且带有很强的个人色彩,甚至旅行是否愉快,还有很多不可控的因素,天气,心情,和谁去 等等;

4。景区相互间差异化界限模糊,这样导致很难界定哪个是最合适推荐给用户的,当然,如果你把标签分得很细,然后用户理论上选择20个合适的标签,是可以解决这个问题,但是原本的意义就丢了。

5。其它(省略58个字)

但是为什么我们还坚持做旅行灵感?

我认为:

1。 旅行灵感满足的是部分用户需求不是全部;

2。旅行灵感不需要特别精确,因为我倒希望能排除热门,制造惊喜;但并不是说一塌糊涂,放弃结果的准确性;

3。旅行灵感能把旅行计划和旅行产品很好的串联起来;

4。如果用户选择的标签很感性,很模糊,那对应目的地的标签也感性,也模糊,引导用户选择标签很重要,当然,需要数据支撑;

5。这只是灵感;

不管,怎样,我们已经在尝试。现在还有很多问题,产品库的丰富,不支持预算,推荐结果排序等等,但是这阻碍不了我对这个产品的信心。

其实网上现在讨论比较多的推荐引擎,电子商务类的亚马sun ,国内音乐的豆瓣电台,yobo.com,虾米,百度随心听。。我自然是非常看好,但因为我个人技术太差,只停留在看别人的作品层面上,在这方面认识的朋友也很少,因此就不说话,不给你们取笑的机会了。

日子依旧忙碌,生活仍在继续。

感谢那些看了后评论和没评论的朋友。谢谢你们,一起努力!

ps: 上次参加了苏杰的图书漂流活动,很幸运的拿到一本《人人都是产品经理》,在此表示感谢,读了两遍(有时间写点关于这本书的感受,很不错的一本书),都超时很长时间了,在此表示歉意。我不希望做一个不遵守规则的公民,哈哈,因此,期待下一个有缘的朋友,如果你还没买,但是又想看,给我留言,或者email, 我能找到你的。活动详情请点击---

如果没人留言,我就向苏杰申请留下收藏了,哈哈⋯⋯

关于麦包包的SEO

With the development of iPhone, iPad, iTouch, There are more and more people own a Apple device on hand. So the APP Demand market is larger and larger. Many developer find it a ideal opporturnity to make good money and develop excellent products. So they decide to build up a company to service Apple APP such as many read more »

旅游网站SEO案例和分析

SEO(搜 索引擎优化)有 时被错误地认为是一项单一的、一次性的短跑项目,不过事实是,它可能更像场马拉松比赛。搜索用户很少通过第一次搜索就能到达你的网站。因此,SEO如果说 可以通过一次优化就能让用户搜索某些流行关键字(词)到达你的网站,那可能是在骗自己。我画了一个简单的用户从有购买意图到最后购买及评估的流程图来说明 这一过程。

客户 从有购买意图到购买产品的过程及相应的SEO策略

点击查看

如果旅店只是简单的对”丽江旅店“关键字进行定向优化,而不进行其余步骤的优化,那么它可能会失去在“渠道发现、品牌调查和评估、品牌研 究和转化率优化“的步骤中的机会。一个具有综合素质的互联网市场营销者会通过一个普通用户发现产品的过程来解决这些问题 – 通过影响流程中的每一环把网站的价值传递给用户。

下面是和SEO相关的每个步骤的说明:

  1. 一般搜索: 对于小品牌的网站来说,在那些流行的、竞争激烈的关键字上你极有可能无法在搜索结果中胜出。不过,没有理由你不会在维基百科的某个词条、博客或者博客评论 中出现,或者被某篇文章或某个网站目录中涉及。如果以上实在都不行,那么你可能要考虑在某个搜索结果页排名很靠前的网页里购买一些广告 (特别是在现今的市场环境下,CPM广 告可能比搜索引擎的CPC广告更便宜)。
  2. 细分市场搜索: 这可能是你第一个能够排名靠前的地方,只要你不忽略用户发现产品的过程中的某些间接相关的关键字(虽然有时这种相关性不是那么明显)。把自己放在客户的角 度(或者,更好的是,和客户交流听听他们怎么想和怎么做的),然后找到一个离销售产品有一级差别的并且有可能达到目标的关键字,并创作一些很棒的内容,这 些可能会得到搜 索结果页排名的第5-10名。
  3. 品牌发现: 这是一个经典的SEO技术阶段。研究最相关和高转 化率的短语,分析竞争对手的网站,发现可以通过创作内容并获得排名需要的链接。
  4. 品牌调查和评价:只有用户点击转化成购买,这场战役才算结束。当一些明显针对你产品(品牌或公司)的查询增 加时,你应该了解购买过程和结果可能会影响网页内容如何被人们看待。有时,提供优质的服务就够了,有时则需要记下某些关键性的批评。在另一方面,你可能需 要开展一些”SEO声誉管理“的活动来推广对你的好评和减小对你差评的影响。
  5. 品牌导航:虽然这通过最简单的查询就应该可以得到,但给进一步的网站优化提供了机 会。在搜索结果里小心地控制和选择你的网站链接(sitelinks),留意前5位的搜索结果,甚至花些钱为有关品牌的字词做些付费广告(研究显示结合原 始搜索结果+付费广告能大大提供这两种的转化率 )。
  6. 购买和下订单:查询类似“折扣代码(折扣券)“、”折扣券代号“、”大减价“等等的关健词是很常见的,特别 是对那些直接通过网站销售产品的公司和个人。这取决于你决定是否将一部分利润分给你的用户和那些更理性的购买者,我们发现在这样的活动中,如果用”节省 (saving)“这样的字眼或许能获得更多的转化率。
  7. 评估: 浏览用户感兴趣的产品或内容是一种明智的行为,而且可能是一种聪明的针对产品或品牌进行相关长 尾关键字的好研究方法。(因此你可以确信搜索引擎将你网站上的内容作为缺省的搜索结果时,并且排在竞争对手或其他评价前,其他网站的精确性或动机 就会被质疑)

我不想过度地把SEO过程复杂化,可是如果你忽略客户搜索和发现的那些重要路径,那么你可能错失一些很好的机会。

转载:Winning the SEO Battle at Every Step of the Purchase Path